A Message From George, Our Founder

I was standing with a group of 10 or so other athletes when the idea for WodBoard first hit me. It was the ritual start of any class where the coach was explaining the programming for the day.

This process is repeated around the world thousands of times every day without note. Except today the coach was having a problem. The online system we were using wasn't loading so he couldn't explain the session.

Frustratingly this had happened several times over the last year so. As somebody who worked in technology, I got curious and started looking into it. There was no announcement of the problem by the company, no ownership of a resolution or no email out to customers. In fact the only thing I could find was a group of users venting their frustration on social media.

It was from this pain WodBoard was born. We developed our technology to help you, the gym owner, suceed. Every decision we make is filtered through this lens. The result? Software that does exactly what you need. Software you'll find a pleasure to use, rather than a chore.

That's not all though. We're working towards a grand vision, a vision where gym owners can focus on what they do best - help members live healthier, happier lives. And everything else is handled by the software. That's not currently possible with the technology that exists today but it's not far off, and we're pushing the limits to hit this grand vision as soon as possible.

Come join us as we embark on this journey.

George Palmer Signature

George Palmer

Founder & CEO

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Our Journey so far

WodBoard was founded in 2018 by tech entrepreneur George Palmer. Today, in 2026, the company is considerably larger than when it first started but it's core values remain - a deep passion for functional fitness with a commitment to making life easier for gym owners and their members.

Whilst we can’t coach your classes or renegotiate your lease, we can help with nearly everything else. From bookings and payments, to building a stronger community and simplifying your daily operations, WodBoard takes the hassle out of running your business so you can focus on what matters most - your members.

Meet our team >
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What We Do

Provide gyms with all the tools they need to run their business in one place.

Give coaches tools to engage members and track their progress effortlessly.

Make it easy to manage multiple locations without adding complexity.

Prioritise data security so member information is always safe.

Keep things mobile-friendly so owners, coaches, and athletes can manage on the go.

Partner with gyms long-term, supporting them at every stage of growth.

What We Don't

Force you to juggle multiple disconnected systems.

Overlook the importance of community in gym management software.

Restrict your setup—you can tailor WodBoard to your gym's needs.

Make reporting complicated or hard to access.

Charge extra for the essentials every gym needs.

Treat software as a one-off product—we keep improving it all the time.

TRUSTED BY LEADING GYMS GLOBALLY

Gymnasium
Green Lakes
Thrive
CrossFit Solent

Take your first step today.

Discover how WodBoard can help your business. Schedule your Demo today!